The Role of Development Communication in Eradicating Early Marriage Practices in Azare Local Government Area, Bauchi State

The Role of Development Communication in Eradicating Early Marriage Practices in Azare Local Government Area, Bauchi State

---

Background of the Study

Early marriage is a prevalent practice in many rural communities in Nigeria, particularly in Azare Local Government Area, Bauchi State. This practice has profound implications for the rights, health, and socio-economic development of young girls. Development communication has emerged as a transformative tool for addressing early marriage by raising awareness, challenging social norms, and advocating for policy changes. Recent studies emphasize the effectiveness of participatory communication strategies, such as community dialogues, drama, and storytelling, in addressing sensitive cultural issues like early marriage (Musa et al., 2023; Ahmed & Ojo, 2024). When communication interventions are designed to involve community leaders, parents, and young people, they foster collective action and attitudinal change. Evidence suggests that integrating digital and traditional media platforms can amplify the reach and impact of anti-early marriage campaigns (Yusuf & Bello, 2025). This study investigates the role of development communication in eradicating early marriage practices in Azare LGA.

1.2 Statement of the Problem

Despite efforts by governments and international organizations, early marriage remains widespread in Azare LGA, perpetuating cycles of poverty, illiteracy, and poor health outcomes. One of the major barriers to eradicating early marriage is the lack of effective communication strategies that address deep-seated cultural norms and beliefs (Akinola & Musa, 2023). Existing communication efforts often fail to engage key stakeholders, including traditional leaders and religious institutions, reducing their impact (Okafor et al., 2024). Without a robust development communication framework, initiatives to combat early marriage risk being unsustainable and ineffective. This study examines how development communication can drive social change and eradicate early marriage practices in Azare LGA.

1.3 Objectives of the Study

1. To assess the role of development communication in raising awareness about the implications of early marriage in Azare LGA.

2. To identify effective communication strategies for engaging communities in combating early marriage practices in Azare LGA.

3. To evaluate the impact of development communication on changing attitudes and behaviors toward early marriage in Azare LGA.

1.4 Research Questions

1. How does development communication raise awareness about the implications of early marriage in Azare LGA?

2. What communication strategies are most effective in engaging communities to combat early marriage practices in Azare LGA?

3. What is the impact of development communication on attitudes and behaviors toward early marriage in Azare LGA?

1.5 Research Hypotheses

1. Development communication significantly raises awareness about the implications of early marriage in Azare LGA.

2. Certain communication strategies are more effective in engaging communities to combat early marriage practices in Azare LGA.

3. Development communication positively influences attitudes and behaviors toward early marriage in Azare LGA.

1.6 Significance of the Study

This study provides valuable insights into the potential of development communication as a tool for eradicating early marriage practices. By exploring participatory and culturally sensitive communication strategies, the research informs policymakers, NGOs, and community leaders on how to implement effective interventions. The findings contribute to global efforts to promote gender equality and protect the rights of young girls, aligning with the Sustainable Development Goals (SDGs).

1.7 Scope and Limitations of the Study

The study focuses on the role of development communication in addressing early marriage practices within Azare Local Government Area, Bauchi State. It considers cultural, social, and economic factors influencing communication strategies.

1.8 Operational Definition of Terms

1. Development Communication: Strategic communication aimed at promoting social change and addressing development issues.

2. Early Marriage: The formal or informal union of individuals below the age of 18, often involving young girls.

3. Azare Local Government Area: A region in Bauchi State, Nigeria, where early marriage practices are prevalent.

 

BUY THIS TOPIC ON WHATSAPP

Related Project Materials